Kantar Media reveals how smartphones are changing the retail landscape Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI reveals that men lead the way when it comes to mobile [...]
According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 526 million in 2012 at a compound annual growth rate (CAGR) of 65 per cent to € 6.5 billion in 2017. This will then correspond [...]
There has been an explosion in new solutions to help marketers but how do they decide the most important aspect of digital marketing to focus on? Real-time personalisation to engage new visitors? Targeted campaigns to turn loyal visitors into purchasers? Implementing efficient email campaigns that give greater returns than the last? In this article, [...]
Embracing online video as part of a marketing strategy is the next big thing for brands who hold an online presence, according to industry experts. Companies are now rushing to become video-savvy and offer an online video strategy that will help to drive traffic, engage customers and ultimately lead to sales. Many marketers are choosing [...]
Gear up for the biggest annual Global Direct Marketing convention - DMAI Convention 2013. Kindly save the dates, 4th and 5th of June. A great ground for learning, this convention will provide you with the best marketing techniques to use your data intelligently. Come and listen to top thinkers and leaders in digital talk about campaigns that [...]
The global event for cross-channel marketers
The convergence of social media, big data, online advertising, analytics, mobile, ecommerce, and the flood of channels and devices in the marketplace today is presenting marketers with some of the biggest challenges and opportunities they have faced in over two decades.
IMW2013 is the event for marketers looking to learn and [...]
On Tuesday June 11, the Global Marketing Alliance will be welcoming international marketers, like you, to drinks and a delicious buffet at Slate NYC for another of our annual (and now legendary) ‘Direct Margarita International’ networking evenings.
Thanks to our sponsors (details of whom will be listed soon), entrance is free – and so are the drinks! Space is always [...]
The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 34,000 entries from all over the world are showcased and judged at the Festival, held during the third week of June in Cannes, France, every year. Winners receive the [...]
Marketing Week Live is the platform for marketers to learn from the best our industry has to offer. Discover leading suppliers, the latest knowledge, techniques and solutions to become a smarter marketer. The Show is the ideal place to find ways to spend budgets more effectively in order to gain a competitive advantage, generate better [...]
Major annual event, attracting more than 2,000 marketers and advertisers from across the Asia-Pacific region and beyond.
The three-day ADMA Global Forum will explore the latest and greatest developments in marketing, looking at topics like real-time marketing, acquisition/lead generation, data measurement/attribution, creative, content marketing and online/offline convergence. The Forum’s goal is to help marketers gain [...]
The fourth annual Festival of Media LatAm is being staged in Miami in September. The conference theme for 2013 is: Brands Without Borders. There is also a new Hispanic content strand. Find out more, and book your place, here. [...]
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.