Guy Mucklow (pictured) discusses survival tactics of traditional marketing methods. In the first half of 2013, the UK’s Royal Mail announced a 60 per cent increase in pre-tax profits, to £324 million from £201 million a year. This statement was released as the Government prepares to sell off its 497-year-old postal service in the most [...]
With the proliferation of channels and devices available to consumers nowadays, the vision of omnichannel – a seamless approach to optimising the customer experience and engagement through all available channels – seems like an impossible dream for most. Organisations, however, cannot afford to avoid this new reality. Customers are increasingly interacting with brands in multiple [...]
Ever since the Internet Corporation for Assigned Names and Numbers (ICANN) announced it was going to lift the restrictions on new generic Top Level Domain Names (new gTLDs), there has been endless debate. Can consumer browser habits be changed? Who will apply? What extensions will get approval? Which won’t? Kathy Nielson (pictured), director of Strategic [...]
A hard-partying village postman on the Italian island of Sardinia was too ‘lazy’ to deliver post in the morning and instead hoarded some 400 kilos (882 pounds) of it in his home, local residents and the police said. “Residents had long been complaining to the police they were not receiving hundreds of important documents,” police [...]
The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 34,000 entries from all over the world are showcased and judged at the Festival, held during the third week of June in Cannes, France, every year. Winners receive the [...]
Marketing Week Live is the platform for marketers to learn from the best our industry has to offer. Discover leading suppliers, the latest knowledge, techniques and solutions to become a smarter marketer. The Show is the ideal place to find ways to spend budgets more effectively in order to gain a competitive advantage, generate better [...]
Major annual event, attracting more than 2,000 marketers and advertisers from across the Asia-Pacific region and beyond.
The three-day ADMA Global Forum will explore the latest and greatest developments in marketing, looking at topics like real-time marketing, acquisition/lead generation, data measurement/attribution, creative, content marketing and online/offline convergence. The Forum’s goal is to help marketers gain [...]
The fourth annual Festival of Media LatAm is being staged in Miami in September. The conference theme for 2013 is: Brands Without Borders. There is also a new Hispanic content strand. Find out more, and book your place, here. [...]
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