Welcome to the GMA Community

How can postal operators remain profitable as letter volumes plummet?

Guy Mucklow (pictured) discusses survival tactics of traditional marketing methods. In the first half of 2013, the UK’s Royal Mail announced a 60 per cent increase in pre-tax profits, to £324 million from £201 million a year. This statement was released as the Government prepares to sell off its 497-year-old postal service in the most [...]

Omnichannel marketing – so much more than just mobile

With the proliferation of channels and devices available to consumers nowadays, the vision of omnichannel – a seamless approach to optimising the customer experience and engagement through all available channels – seems like an impossible dream for most. Organisations, however, cannot afford to avoid this new reality. Customers are increasingly interacting with brands in multiple [...]

The web’s new rules

Ever since the Internet Corporation for Assigned Names and Numbers (ICANN) announced it was going to lift the restrictions on new generic Top Level Domain Names (new gTLDs), there has been endless debate. Can consumer browser habits be changed? Who will apply? What extensions will get approval? Which won’t? Kathy Nielson (pictured), director of Strategic [...]

‘Lazy’ Sardinian postman hoards 400 kilos of mail

A hard-partying village postman on the Italian island of Sardinia was too ‘lazy’ to deliver post in the morning and instead hoarded some 400 kilos (882 pounds) of it in his home, local residents and the police said. “Residents had long been complaining to the police they were not receiving hundreds of important documents,” police [...]

News

‘Lazy’ Sardinian postman hoards 400 kilos of mail

A hard-partying village postman on the Italian island of Sardinia was too ‘lazy’ to deliver post in the morning and instead hoarded some 400 kilos [...]

Skin cream brand celebrates football sponsorship via Man of the Match experience

Having your name chanted by a stadium of adoring football fans is something most people will never experience and will never know how incredible and [...]

Industry’s ‘fear of self-loathing in email’ declines as volumes hit all time high

Marketing email volumes hit an all-time high during the first half of 2012, with more than three billion emails sent on average monthly, according to [...]

Features

How can postal operators remain profitable as letter volumes plummet?

Guy Mucklow (pictured) discusses survival tactics of traditional marketing methods. In the first half of 2013, the UK’s Royal Mail announced a 60 per cent [...]

Omnichannel marketing – so much more than just mobile

With the proliferation of channels and devices available to consumers nowadays, the vision of omnichannel – a seamless approach to optimising the customer experience and [...]

The web’s new rules

Ever since the Internet Corporation for Assigned Names and Numbers (ICANN) announced it was going to lift the restrictions on new generic Top Level Domain [...]

Events

The Cannes Lions International Festival

16/06/2013 - 22/06/2013

Palais des Festivals, La Croisette BP 272, France

The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 34,000 entries from all over the world are showcased and judged at the Festival, held during the third week of June in Cannes, France, every year. Winners receive the [...]

TFM&A India

19/06/2013 - 20/06/2013

The LaLIT Hotel, New Delhi, India

TFM&A India – Technology for Marketing and Advertising. Now in its third year. [...]

Marketing Week Live 2013

26/06/2013 - 27/06/2013

Grand Hall Olympia, London, United Kingdom

Marketing Week Live is the platform for marketers to learn from the best our industry has to offer. Discover leading suppliers, the latest knowledge, techniques and solutions to become a smarter marketer. The Show is the ideal place to find ways to spend budgets more effectively in order to gain a competitive advantage, generate better [...]

Australia: ADMA Global Forum

07/08/2013 - 09/08/2013

Sydney Convention & Exhibition Centre, Sydney, Australia

Major annual event, attracting more than 2,000 marketers and advertisers from across the Asia-Pacific region and beyond. The three-day ADMA Global Forum will explore the latest and greatest developments in marketing, looking at topics like real-time marketing, acquisition/lead generation, data measurement/attribution, creative, content marketing and online/offline convergence. The Forum’s goal is to help marketers gain [...]

The Festival of Media LatAm 2013

25/09/2013 - 27/09/2013

Fontainebleau Miami Beach, Miami, United States

The fourth annual Festival of Media LatAm is being staged in Miami in September. The conference theme for 2013 is: Brands Without Borders. There is also a new Hispanic content strand. Find out more, and book your place, here. [...]