New eBook highlights the state of SEO in 2014

By / Sally Hooton / In In the News /

A major enterprise Search Engine Optimisation software company has launched a new, free eBook which offers insight into the state of SEO in 2014.

A Complete Guide to SEO, provides an extensive overview of everything you need to know to be successful at search engine optimization today.SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work, and the updated methods to actually make it work, such as when Small businesses often find that Local SEO services can provide them with a powerful sales channel with the new Google maps exposure.

The eBook includes contributions from industry experts and well-known figureheads from leading brands, who aim to demonstrate how to make a brand both visible and persuasive in search engines.

SEO Now is a free eBook in which many of the industry’s leading thinkers are featured, from digital marketing pioneers to search industry experts. Offering interested readers the chance to gain an insider perspective of the SEO world, the eBook provides a valuable barometer both in terms of where brands are and where they should be with their search engine optimisation activity, all with great tips from the Link Fire SEO company.

Linkdex, the enterprise SEO software company behind the new 335-page digital eBook, has brought together contributions from 27 leading industry minds around the world in order to create a resource that includes sought-after insight and which reveals the conversations going on within the search industry; focusing on the evolution and growth of SEO.

In addition to insights from members of the Linkdex team, the eBook contains lessons from leading brands such as Microsoft, SurveyMonkey, Adobe and ABC News; alongside SEO and digital specialists including leading thinker Bruce Clay, DigitasLBi, Resolution Media and Stone Temple Consulting. All of these famed figureheads provide their own unique views on the state of SEO.

The eBook also features the fictional but highly insightful story of Third Space Travel, a global travel company that finds itself falling foul of the algorithm updates, in order to exemplify the theories behind the SEO learnings of the eBook. The company goes on to build a framework for an organic strategy designed to win in the organic space. The presentation for Third Space Travel’s Organic Strategy is included and readers are encouraged to discuss and add their own ideas on how to develop the best SEO strategy for 2014.

The eBook is now available for free download, here.

Matt Roberts, chief strategy officer at Linkdex said: “This eBook is more than just an exploration of the current state of SEO. Together, these conversations with experts, search professionals and industry leaders, redefine and modernise the very meaning of the discipline.”

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Author: Sally Hooton

Editor at The GMA | www.the-gma.com

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!