We live in an era when commercial success depends on a strong customer experience and high customer engagement throughout their user journey.
And the best way to understand why customers engage with your business, why they convert at checkout or even why they leave your site is, simply, to ask them!
Your customers are more than numbers, accounts, carts or cookies – don’t forget that they are people! While technology helps you better understand what they are doing, actually reaching out and creating one-to-one relationships with those people breaks down barriers and delights your customers. So, find out how to deliver the optimal customer experience!
This paper is based on seven years of experience, hundreds of successful implementations and millions of customer interactions. Download it now! Your GMA has partnered with Demand Exchange and Medallia to discover how to:
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Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!
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