Delve into the works of the late great Herschell Gordon Lewis, AKA ‘The King of Killer Copy’ and discover how to create copy that sells even during the most challenging times.
But the international direct marketing community knew him better as the King of Killer Copy.
Herschell Gordon Lewis was a professor of English who made words his weapon of choice and taught marketers how to use them skilfully by ‘poking ’em directly so they wouldn’t forget ’em.’
Herschell published over thirty copywriting books including Hot Appeals or Burnt Offerings, Sales Letters That Sizzle, and Open Me Now.
For many years he wrote a monthly column called Copy Class for Direct Marketing International magazine (now the Global Marketing Alliance).
Killer Copy in a Crisis is an exclusive collection of Herschell’s articles published from 2008 – 2010.
Twelve years ago, Herschell was writing about the importance of innovative marketing in a financial crisis. Not this one, the last one.
The Foreword is written by one of the UK’s most well-known marketing experts, Drayton Bird.
David Ogilvy said of him “Drayton Bird knows more about direct marketing than anyone in the world”.
When asked if he’d like to contribute, Drayton kindly agreed by saying: ‘Herschell was a one-man oasis of wit in a desert of bores’
Killer Copy in a Crisis is must-read for anyone with the word marketing in their job title.
An email will be sent to you with your membership details.
New research from LinkedIn reveals that at any one time of B B buyers are not in the market for the thing you are selling so while all brands want instant results building awareness will always be key Whether you ...
There is a litany of poor marketing and advertising practices remembered in a new survey from the New Statesman Media Group New Statesman Press Gazette sustainable luxury lifestyle and ESG publishers From Fyre Festival to Kendall Jenner and Pepsi to ...
Drayton Bird recently received an email that left him astounded. It was the work of a mad man! Yet its level of crazy was matched by its brilliance. On your marks... Get set... Go!
Leave your thoughts