Which brands show potential? Answers are in the 5 vital signs of business health

‘Healthy’ brands are ranked highly around the world for making people’s lives better, shaking things up, communicating effectively and memorably and winning admiration. So who’s doing that well and who could do better? Which brands are rising stars? The BrandZ Global Top 100 has been monitoring which brands show potential and which have been displaying vital signs for more than a decade – here are the findings: