If your ads were as bad as this you'd go broke in no time.
/ By Drayton Bird
Drayton Bird - the most direct of direct marketers - deconstructs an advert from an investment company. Why was it so bad? Drayton explains in gruesome detail.
Why marketers must wrap their heads around UX
/ By Mel Dixon
User experience (UX) is not just the domain of the design team. Creative marketers need to understand it too. Don't worry, reading this article will help! In fact, the success of your work may depend on it...
Ask the expert, cue the clichés
/ By Herschell Gordon Lewis
Again we reach into the back catalogue of the late copywriting titan Herschell Gordon Lewis. This time he pulls apart the "expert" advice which fails to disguise its real agenda. Don't make the same mistake!