Brand Bullshit
/ By Drayton Bird
Copywriting straight-talker Drayton Bird explores what it means to build a strong brand. Forget the usual piffle you hear, the idea is actually very simple. If only it was easy to implement!
Customers are looking for answers: are you providing them?
/ By Jon Buss
Consumers are asking more questions online than ever before. But how do you provide the right answers? Jon Buss, Managing Director at Yext, explores the world of natural language processing and how it can be used to attract visitors to your website - and keep them there.
Re-thinking B2B sales strategies in a post-cookie world
/ By Jon Clarke
With cookies on the brink of extinction, how else can B2B marketers make sense of customer behaviours? The answer may lie in "intent data". Jon Clarke, Founder & CPO at Cyance examines the end of cookies and the rise of a new "intent-driven ecosystem".