How I met the real Mad Man - and the priceless lesson he taught me
/ By Drayton Bird
Copywriting legend Drayton Bird recalls working with the real-life Don Draper. So, what DID he learn?
A new competitor for Google, the art of messing up and the best marketing books for 2021
/ By Craig Hanna
Discover Google's new competitor, tread the path to awe-inspiring marketing and find out why ol' fashioned marketing has made a comeback. And much more!
Talk the talk: How to establish brand tone of voice across the business
/ By Alex Goldstein
Brand language is something you do, not something you have, says Alex Goldstein of Schwa. But why is it so important? And how can you ensure the language you use is consistent across the whole business? Read on to find out.