Many online retailers remain sluggish in moving beyond the cookie in order to better understand their consumers. Gracia Amico from BounceX argues that it’s time to re-think digital marketing and provides 5 key reasons why behavioural marketing is an essential upgrade.
The giants of the fast moving consumers goods (FMCG) sector have faced a challenging few years. Kraft Heinz has been among those hitting the headlines for the wrong reasons. So, how will it meet the challenge of changing market dynamics? Matt Boffey explores its current predicament, and the three biggest digital opportunities which will be key to the organisation's growth over the coming years.
Loyalty programs are a popular way of providing a personalised service to repeat customers. But in such a crowded marketplace retailers have a tough task persuading customers to partake in yet another scheme. Andy Watts reckons that utilising real-time data at point-of-sale can help you circumvent the problem.