All content Archives - Page 36 of 85 - Global Marketing Alliance

5 min read

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AI will play a key role in rebuilding trust in online advertising

19^th Sep 2018 / By Andrew Morsy

Businesses cannot afford to treat ‘trust’ as just another 2018 buzzword. It is the backbone of all advertising, for both business-to-business and business-to-consumer success. As consumers’ understanding about how companies use their data grows, the safe placement of adverts and GDPR compliance will be more important than ever. Andrew Morsy, MD at Sizmek, argues that it is up to brands to implement the right technology – with AI at its core...

6 min read

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The future is now: why marketers must embrace automation

18^th Sep 2018 / By Frazier Miller

Automation should be a marketer's best friend. It can help reduce time spent on mundane processes freeing up more time for doing the things that really add value. Yet, despite a reputation for being at the cutting edge of most innovations, marketers seem to be lagging behind in this key area. Wrike CMO, Frazier Miller, argues that today's successful marketing teams need to embrace automation and guides us through the three key steps required to make it a reality.

2 min read

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How ABM can unearth dormant opportunities for sales and marketing teams

13^th Sep 2018 / By Mel Dixon

The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams. For those struggling to fully comprehend the benefits of account-based marketing - or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing