SEO & content marketing can help you expand your reach – if you get the strategy right! Content marketer Stacey Wall reveals the importance of understanding 'audience intent' for creating a strong foundation for your strategy. So what is audience intent and how can you uncover it? Stacey answers these questions and much more in this timely SEO and content marketing masterclass.
Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.
As Brexit continues to cast concern for EU trade, Siddharth Shankar sheds light on the ASEAN region and suggests that companies looking to enjoy a fruitful foreign trade relationship should consider the countries within this increasingly important market, which is welcoming international trade.