Dreams of lifting the World Cup 2018 have been dashed for England fans . . . but the event has been a winner for the Football Association’s email programme, which recorded a hugely successful uplift. Guy Hanson charts how sentiment and outside influences affect email performance stats.
Have you ticked off from the top of your agenda, segment lists? Or is it too big a task and one you are avoiding? Even if it is hugely time-consuming, it is so worth it – as this report shows. Learn why segmentation is vital and find out the ‘how-to’, here:
Consumers use reviews, reports and ratings to make informed and accurate purchase choices; retailers use them as customer feedback – to learn to understand their audience better. But can reviews be trusted or are they fakes? A new standard has been introduced, aiming to put trust back into the online customer review. Matt West tells how it will benefit the industry.