How consumer-generated content is changing shopping behaviour online and in stores
/ By Sally Hooton
Don't miss this 33-page guide to the latest developments in consumer-generated content (CGC).
Video marketing formula: magnify emotion, magnify your brand voice
/ By Jon Mowat
Engage your audience more effectively by harnessing emotional drivers and motivators: careful video storytelling can communicate a powerful message, connecting your customers to your brand. In this article, Jon Mowat examines the science – the chemistry – of storytelling and shares his video marketing formula to help you successfully resonate with your target audience.
Crowdsourced success – the why and how of customer reviews
/ By Christian Golden
Christian Golden discusses why customer reviews are an important part of a marketing strategy and how their potential can be harnessed. His article is based around in-depth research into what buyers of B2B software look for on their purchasing journey – a study which revealed some major trust issues and the increasing need for vendor transparency.