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customer engagement poor customer engagement life events

5 min read

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Your marketing looks great! So why is your customer engagement poor?

30^th May 2018 / By Henry Smith

We all know that engagement is vital, so why are so many marketers rubbish at it? A recent report has found companies are still not sufficiently tailoring their communications to customers throughout the lifecycle and it is surprisingly common for global marketers to send un-personalised emails. In fact, fewer than a third of businesses have a ‘defined’ audience engagement capability for their email campaigns. So, is your customer engagement poor? Check out the report evidence and heed the solutions:

6 min read

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Deliverability 101 – the importance of sender reputation

29^th May 2018 / By Spencer Kollas

Will the person you are emailing open your message? Will he or she click through? The answers depend entirely on trust; what faith the recipient has in you – it boils down simply to sender reputation. Here’s how to check yours stands up to scrutiny – and thus your email message makes it successfully through to your intended recipient.

digital optimisation digital marketing barrier

5 min read

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Think less digital transformation, more digital optimisation

24^th May 2018 / By Tomas Salfischberger

Organisations are aiming to futureproof and broaden their own technology landscape– but they should avoid focusing on innovation for innovation’s sake, says Tomas Salfischberger. When it comes to marketing technology, make the most of what you’ve got – deploy digital optimisation instead of re-engineering the entire process. Focus on software that can be integrated into mission critical systems to make sure you are getting the most out of your data; streamlining the customer journey and delivering truly personalised experiences. Here’s how:

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing