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7 min read

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GDPR new era dawns, changing your marketing for the better

10^th May 2018 / By Alison Smith

GDPR D-Day, May 25th, will usher in spring-cleaned and scrupulously hygienic databases, sparkling with freely-given consumer consent, supercharging the effectiveness of your marketing. Alison Smith says this GDPR new era of perfectly targeted customers will result in tangible benefits for the organisations doing business with them. So, what’s not to like? She has advice on how to move forward to deploy the principles of best-ever practice that are about to be enforced.

7 min read

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May 25: GDPR will bite as big as it barks

08^th May 2018 / By Duncan Hendy

We are on the brink of a mega shake-up of data privacy rules – one that has caused a tsunami of stress and panic among businesses and organisations, all struggling to become compliant with the new General Data Protection Regulation in time for its May 25th deadline. GDPR will bite – very soon and very hard, but although there are plenty of negatives to be aware of, there are also many positives, says Duncan Hendy, citing an enhanced customer relationship as the ultimate reason for ensuring your database is squeaky-GDPR-clean.

data-driven marketing data management article

11 min read

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Accelerate your business growth through a data-driven marketing strategy

03^rd May 2018 / By Sonal Patil

Take a look at your business and your data and draw up a list of your marketing strategy pros and cons, says Sonal Patil. Data-driven marketing and how you use it – strategically and actually – is vital to your business’s growth. She says, if used effectively, a data-driven marketing strategy can create a big advantage in the marketplace. But if you ignore your data, or use it badly, you can significantly harm your relationship with your customers.

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing