If you are wondering whether your business would benefit from an app, or if the one you already have is of value, take a look at the results of a survey into how they are viewed by consumers. This informative mobile apps infographic sheds light on usage, expenditure and more.
The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.
Far from being dead in the water, new research shows that on-pack promotions can still captivate consumers. But the trick is to blend the wow factor with smart strategy – get the right promotion that goes beyond simply slashing prices, says Chris Baldwin. Here, he examines the evidence.