When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?
Does the deluge of data sometimes make you feel like you are fighting for air? Box clever, says Tyler Greer, ensure your data strategy planning and the insights you are gathering are punching in the right direction: data that is correctly verified is thus good data – providing insights that guide our targeting; clearer understanding of audience behaviours that drive higher performance campaigns. Here’s how and why you should get the good data.
Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.