Some industry commentators have called time on the current ad tech ecosystem for in-app advertising, citing GDPR – the incoming data protection regulation – as its death knell. But Rodric Bark sees this as a GDPR revolution – an opportunity for the industry rather than a threat, delivering data protection and improving targeting. Here’s how:
Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.
Mobile has grown to become a truly powerful point of purchase for consumers on the go, but it is vital that businesses are maximising mobile commerce opportunities by tailoring their content to suit those consumers. Olga Adamkiewicz looks at some of the best practices for maximising sales via this handheld device; one of the biggest mediums of purchase.