Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:
Clearly understanding the need for customer segmentation puts marketers on their way to targeted, tailored and relevant marketing, says Abhi Yadav. But add to that some more detailed how-to info and you can empower your customer data, meaning you are even better placed for a greater return on your investment. Here’s that how-to info:
Does your website generate B2B sales leads? Bob Dearsley brings the first in a three-part series of articles looking into how businesses and marketing managers can trigger prospect leads through website optimisation.