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7 min read

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New privacy rules OK – how GDPR will affect data use in retail, automotive and financial services

21^st Feb 2018 / By Julie Neilson

The forthcoming GDPR is designed to help protect consumer data, not to hamper businesses and hog-tie them with red tape. Those businesses that adapt to the changing rules – that turn big data into smart data – will survive and thrive, says Julie Neilson, explaining how marketers in the retail, automotive and financial services sectors are surmounting the obstacles and reaping the opportunities . . . showing that it can be a case of new privacy rules OK!

4 min read

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Raise revenues with ratings and reviews in your email marketing – leverage social proof

20^th Feb 2018 / By Mike Austin

The way we buy products and services changed forever when the internet was born. In the ensuing 35 years or so, e-commerce has transformed how shoppers make their purchase decisions, with so many of them now relying on the advice and recommendations of their peers – whether they are friends, relatives or even complete strangers. It’s called third-party endorsement, or social proof. Here’s how to make that work in your favour and how get the best for your business via email marketing via ratings and reviews:

data usage , age of data driven marketing article

8 min read

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Data usage & personalisation: when Big Data gets creepy

19^th Feb 2018 / By Daniel Kennedy

Wonderfully convenient or a bit too close for comfort: when does personalisation and detailed data usage become just a bit too personal? And how on earth can marketers tell when their carefully crafted messages are actually creeping their targets out? It was the subject that was under discussion at a masterclass in London recently. Here’s what the experts had to say about walking the tightrope between too much and too little:

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing