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All I really wanted for Christmas was – ‘TV ad first’ brands to join us in the new world

21^st Dec 2017 / By Alex Hill

Did the John Lewis TV ad ‘Moz the Monster’ prompt you to buy from that retailer . . . or do you fast-forward through the ads? Sweet seasonal telly ads leave a bad taste in the modern connected-up world, says Alex Hill – who believes brands busting their budgets on a big Christmas TV ad campaign should instead think audience-first, with social and digital activity leading the marketing, rather than the other way round.

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Seasonal versus all-year: how to pack a punch in the discounts battle

20^th Dec 2017 / By Chris Baldwin

All too soon, deals won in the discounts battle fought during major retail events such as Black Friday & Christmas fade into last year’s bottom line and marketers turn their thoughts to a new year and fresh battlegrounds! But Chris Baldwin has advice and strategies that will create value for retailers all year round.

5 min read

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Pedal to the metal — bringing the Mazda customer journey to life (case study)

19^th Dec 2017 / By Anoma van Eeden

We are currently witnessing a period of immense change within marketing, says Anoma van Eeden. Consumers are far more aware of the ways in which brands are communicating with them and more savvy in determining and dictating their own customer experience – so here’s how the Mazda customer journey was made unique to the individual, bringing a fully connected and personalised experience.

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing