All content Archives - Page 81 of 85 - Global Marketing Alliance

5 min read

4846497

Direct Marketing 4.0: Breaking silos - a revolutionary new era for a long-standing discipline

18^th Dec 2017 / By Phil Andrews

All digital marketers are becoming direct marketers. So says Phil Andrews here, as he examines the evolution of what he calls Direct Marketing 4.0 and decides that a combination of digital and direct disciplines are the way forward – a collaboration that will drive effective use of tight marketing budgets, win engaged consumers and increase sales. It’s a future where great creative is driven by insight and data.

societal marketing, inspirational marketing

39 min read

60513572

As UK DMA awards inspirational marketing campaigns, here’s our ‘best of the best’ list

13^th Dec 2017 / By Sally Hooton

As the year draws to an end, the UK DMA has staged an awards event in London, giving top accolades to campaigns that have demonstrated inspirational marketing in action. Here’s a look at some of the best ones:

5 min read

4397460

The Golden Quarter & GDPR – opportunities for marketers

13^th Dec 2017 / By Jane Dixon

The Black Friday/Cyber Monday period is the starting pistol that signals that start of ‘the golden quarter’, when most retailers lock in their profits for the year. It’s also a time when having a good customer database – along with reaching the right consumer with the right offer at the right time – is critically lucrative for brands. However, the looming prospect of GDPR is set to make the gathering and use of customer data more complex. So what should marketers be doing now to ensure their golden quarter & GDPR plans go platinum in 2018?

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing