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4 min read

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What marketing automation platform is right for your business?

27^th Nov 2017 / By Bob Dearsley

So you’re thinking of scaling up your business’ marketing activity with a powerful marketing automation platform. But which platform is right for your business? What are you looking to do and what do you want to achieve? No matter what your objective is, there are three main contenders in the marketplace, according to Bob Dearsley, that he distinguishes above the rest. But which one do you choose? Read on for his answer!

6 min read

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Changing role of chief marketing officer – who is the CMO of the future?

22^nd Nov 2017 / By Jamie Matthews

The modern CMO must shine in an ever-changing and increasingly challenging workplace, in a role that is in a constant state of flux. Essentially, it’s because of Big Data – customer expectations and technological innovation are combining to pile the pressure on marketers to showcase skills that were never required of them just a few years ago. How do they feel and how do they cope? Jamie Matthews shares some expertise and some survival tips:

marketing message, influencer marketing 2.0

6 min read

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Influencer Marketing 2.0 and the rise of your ‘people channel’

20^th Nov 2017 / By Craig Hanna

The rise of Influencer Marketing 2.0. At the recent Wave 2017 conference, thought-leaders like Brian Solis laid out why we must move to a new model for influence and advocacy and how to make the most out of your ‘people channel’. We summarise the main talking points and look at what best practice influencer marketing should look like in 2018.

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing