Herschell Gordon Lewis lays waste to so-called experts who use obfuscation to peddle the obvious. A useful reminder to marketers and PR professionals who may fall into the trap of putting the business need before the publication's (and by extension, the reader's).
Global Perspectives returns with the latest innovations and insights from the world of marketing, including: how to find what you want via 'emotional search', the rise in demand for audio information and a powerful anti-FGM campaign from Egypt.
Drayton Bird lauds the value of offering a good freebie to entice people to your product. He explains why it works and offers a prime example courtesy of successful magazine The Oldie.