What's REALLY been worth reading over the past week? Craig Hanna, digital marketing consultant and resident GMA managing editor, introduces the articles that have caught his eye...
Over the next few weeks, we'll be bridging the gap between data insight and effective action. Once described by David Ogilvy as knowing “more about direct marketing than anyone in the world", Drayton shares his exclusive straight-shooting wisdom right here on the GMA. He reminds us all of what really matters: persuasive copy that gets results.
Any company which is dependant on data needs data which is... well... dependable. But how many actually have a data quality strategy? And what are its key components? Read on to find out...