Want to know how to measure your B2B marketing efforts and how to hone your expert ABM skills? Read the guide, get the inspiration, find the answers!
B2B measurement can be very tricky. With all the data out there today, it can be difficult to measure and report on the right things. That’s why we’re recommending this – an entire eBook, devoted to the topic of measurement. The GMA has partnered with Demand Exchange to bring this report from DemandBase.
In this expert ABM guide, you’ll learn how to:
- Distinguish between leading and lagging indicators
- Identify key metrics
- Evaluate your performance across the entire sales and marketing funnel
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