This guide – brought to you by GMA partner Demand Exchange for Bazaarvoice – covers everything you need to know about the state of consumer-generated content (CGC), from the changing way consumers make high-value purchases, like automobiles, to how they select food retailers and financial services.
You’ll get the most up-to-date findings and statistics, as well as strategies for improving the performance of your CGC campaign.
Download your copy of the latest edition of The Conversation Index to learn:
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Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!
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Drayton Bird recently received an email that left him astounded. It was the work of a mad man! Yet its level of crazy was matched by its brilliance. On your marks... Get set... Go!
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