Why are financial firms so utterly, hopelessly, prodigiously, insanely keen on throwing money away?
My amateur photograph is not half as bad as their amateur advertising.
It’s very hard to get everything wrong in an advertisement.
But iShares by BlackRock – among the world’s leaders in their field – manage it flawlessly.
Their ineptitude inspires awe and something close to disbelief.
Two reasons.
First they have too much money swilling around to worry about pissing it away.
Second, nobody there thinks it worth investing in finding out what makes advertisements sell.
Here are some (but not all) the reasons this ad is a mess:
The whole thing is amateurish balderdash.
Yet I know two firms that do very well in the investment field because they understand how advertising works.
Hargreaves Lansdown who dominate the UK market are one.
I cannot resist pointing out they were clients of mine for quite some time and I recently did training for them.
WealthClub.com also do very well: their marketing director was trained by me.
But enough carping.
I have a suggestion for you.
If you haven’t had the time I’ve invested to learn what works and what doesn’t in advertising.
…and if as a result yours isn’t working as it should – drop me a line.
97.5% of our clients get the results they want.
And they get them because they insist on taking advantage of our guarantee – you get better results or you don’t pay a penny.
So get in touch, now – http://draytonbird.net/agenq/
Best,
Drayton
P.S. If you’re wondering how I know what makes your copy easy to read, I’ll put up a video tomorrow that explains.
Image by OpenClipart-Vectors from Pixabay
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Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
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