Intelligent ABM: Why data is your passport to success

ABM is now a key strategy for any company selling to enterprise businesses. Its evolution from Key Account Marketing has been rapid. However, it’s much more than a cosmetic name change, with a new approach to data and account-wide awareness and advocacy now seen as key to success.

This multi-channel approach requires new skills, new technology and new partners if it is to provide real ROI for your business.

Read our best practice guide to discover:

• The advantages of adopting an intelligent ABM strategy for your business
• The top 8 reasons for using ABM
• How to ‘flip the marketing funnel’
• The Merit Direct ABM success framework
• Why data is key to ABM success
• Key sources of data in a data-rich world
• How to use intent data to drive predictive ABM
• Case study from LogMeIn on how it successfully implemented ABM to drive a 40% lift in average deal size, and more

Download our free guide today (registration required) and accelerate your intelligent ABM strategy with data.