Leverage marketing automation to build a high performance marketing plan: eBook

In the modern marketer’s world, you need to leverage marketing automation to chart the ever-changing course of the buyer’s journey. With so much access to information, detail and choice, marketers must have a clear plan in place in order to reach their buyers at every stage of their journey. This eBook discusses a marketing strategy that truly focuses on the customer.

The GMA has teamed with Demand Exchange to bring this eBook from Act-On to help you discover:

• The High Performance Marketing Plan
• The marketer’s opportunity at each stage of the buyer’s journey
• The four tenets of effective campaign themes
• How to map your content to the customer lifecycle stages
• Key components to a successful marketing technology landscape