Research by Adestra and the Institute of Direct and Digital Marketing shows that the majority of marketers they interviewed say email personalisation increases open rates and positively impacts sales.
Information about digital personalisation can be viewed below, displaying best use of personal data in the marketing arsenal infographic.
The report: The State of Digital Personalisation in 2016 delves into three areas:
- Email Marketing and Personalisation
- Marketing Channels and Personalisation
- Data Management Practices in Email Marketing
The report is explained by Adestra’s CEO Henry Hyder-Smith here: The marketing arsenal: are marketers ignoring an important asset they already have?
