As email inboxes become increasingly congested, carefully targeted campaigns using direct mail can cut straight through to prospects. Industry pioneer, Nicolas Schwabach, makes the case for direct mail and provides tips on how to do it right and get results.
Drayton Bird takes aim at vague copy and ambiguous promises. Be clear, be precise and get ready to sell! The copywriting legend proves the point using one of his own successful advertising campaigns. Anyone for a Bullworker?
Another gem from the Herschell Gordon Lewis collection. This time the late copywriting great explores the importance of not just sharing responsibility, but assuming responsibility. Don't blame bad results on Department X!