A new report from Juniper Research has found that mobile device production will generate more than 115 million tons of greenhouse gases (GHGs) per year by 2019.
This level – equivalent to 60 years of flights from London Heathrow airport, or the annual emissions from 22.6 million cars – represents an increase of more than 30% on the 2014 figure.
According to the report – Green Mobile: The Complete Guide to Vendor Strategies & Future Prospects 2014-2019 – vendors have made progress on reducing their own carbon emissions but have not prioritised environmental sustainability to the extent required to drive their suppliers into action.
Still weaknesses in the supply chain
As vendors are directly responsible for fewer than 5% of overall production emissions, the report highlights the need to drive change across the whole value chain in order to achieve a significant net reduction across the whole industry.
With MNOs (mobile network operators) starting to unify their eco-ratings, and consumers able to quickly have vast amounts of product information at their fingertips, vendors cannot continue to hide bad practices in their supply chain. The report demonstrates that the greatest reductions can be made in component manufacture. By encouraging component makers to improve energy efficiency and adopt more renewable energy sources, vendors could incentivise a potential 18.8 megatonne decrease in GHG emissions.
Green business is good business
Additionally, the report argued that with eco-ratings playing a larger part in product evaluations, the business imperatives for sustainability were impossible to ignore.
Other key findings include:
The white paper, ‘How Green Is My Mobile?’ is available for download from the Juniper website together with full details of the report and the attendant Interactive Forecast Excel (IFxl).
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Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!
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