Selling online can increase your sales and your margins. However, you’ll have to learn to manage your time in the e-commerce sector. No more 9 to 5, buying and selling online success is a 24/7 project. Organising your time, structuring your day and keeping on top of the ‘To Do’ list is essential if you are willing to optimise online channels.
There are two ways to manage e-commerce:
The e-commerce world moves fast and, in order to keep up, you need the capital to execute snap decisions. Securing funding for your business ensures that you have the freedom to make the right choice for your online company.
On the crowdfunding platform Indiegogo you can start a campaign for your online business and activate your community for financial support. An alternative is Spotcap, which connects to your online merchant accounts in order to assess your real life financial performance.
Depending on the product you sell, the resources you have and the virtual location of your store, you should implement a marketing plan that contains multiple channels, such as:
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Business guru Pablo Pastega is managing director for business online credit platform Spotcap in Spain.
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