Search engine optimisation – are you making the most of your SEO data? Vanity metrics just eat away at budgets! So don’t just passively gather it in, in endless reams – marketers need to be actually analysing and harnessing SEO data for it to be of use; making improvements and realigning your strategy. Here’s how:
Is no news good news when it comes to cyber threats in your business? What are the hallmarks of excellence in this field? Prior to the forthcoming Cyber Security Summit in London, organiser David Roberts talks to information security expert and speaker Phil Cracknell, who gives insight into the world of information security, cyber security success and risk management.
Research shows 62% of UK smartphone users ‘can’t live without a smartphone’ – which makes this device a powerful channel for marketers aiming to engage with consumers in the run-up to the biggest holiday event of the year. So how mobile is your marketing strategy? Have you optimised your business showcase for mobile? Is the shopping experience you offer via mobile swift and simple? Don’t leave it any longer – here’s a checklist of holiday marketing ideas to action NOW: