Insight for Data Driven Marketers - The Global Marketing Alliance

5 min read

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In the palm of your hand: real-time examples of mobile traffic usage

01^st Nov 2017 / By Karthik Reddy

Many consumers use their smartphones to shop, so it makes sense for marketers to know where all that traffic is going and where to concentrate their mobile marketing efforts. Measure mobile traffic usage in real time, says Karthik Reddy, monitor the constantly changing statistics of companies that do business through mobile data – such as the amount of Google searches worldwide on mobile devices; the amount of WhatsApp messages sent; the amount of products purchased on mobile devices from Amazon marketplace sellers. Check out the ever-changing infographic, here:

5 min read

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The customer-engaging marketer: how to make the CX shine for your CFO

31^st Oct 2017 / By Sean Farrington

Increasingly, marketers are multi-tasking across many fields – for example, taking on social listening and data analysis in order to improve the customer experience and thus achieve the best possible ROI. But how can this morphed customer-engaging marketer engage the chief financial officer? Learn to speak his or her language, says Sean Farrington – demonstrate the bottom line impact of a great customer experience. Follow these tips:

Data engagement science, smarter data insight

5 min read

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Get smarter data insight: combine depth of direct with digital dynamism

27^th Oct 2017 / By Phil Andrews

Dubbed ‘Direct Marketing 4.0’ and ‘Data Directed Marketing’, smarter data insight is achievable if you follow that modern approach, says Phil Andrews. Here, he describes the process required to take advantage of real-time digital markets; combining the depth and rigour of direct marketing with the reach, personalisation and real-time dynamic approach of digital.

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing