Dr Sharon Tal and Prof Dr Marc Gruber have co-authored a book on how organisations can discover and leverage their most valuable market opportunities. Here, they offer GMA readers advice and expertise on how established firms can grasp the mettle to significantly create value and promote new growth.
There aren’t many marketers who don’t already know that, next May, the GDPR (General Data Protection Regulation) is changing. It has caused sleepless nights for many and will lead to fines if not adhered to correctly once the regulation has been enforced. Many offer words of wisdom on the subject of B2B GDPR and how to get it right, but here, a voice of reason rings out, so wake up and read the expertise.
Are ‘cutesy’ pictures of wild animals shared online fuelling the illegal wildlife trade and can marketers serve the increasing demand for social media animal marketing, but in an ethical and responsible way? Phil Aiston shows how working with animals – but with a conscience – can be a force for good.