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The ROBO Economy: how reading reviews impacts offline sales

By / / In Partner Content /
What customers say about your product and service online affects your business – ROBO (Research Online, Buy Offline) is an ever-increasing trend. Here’s how to make sure your customer-generated content in the ROBO economy wins you more business, not less.
ROBO economy

ROBO economy – the GMA has partnered with Demand Exchange to bring you access to the latest report from Bazaarvoice.

The guide presents details about the phenomenon of ROBO and how it can impact your marketing.

Download the report to discover:

  • What ROBO is
    • How ROBO and ‘reverse showrooming’ trends are changing and what to look out for going forward.
  • Exclusive ROBO stats
    • Drawn from more than two million data points, see the impact of ROBO across 12 key product categories.
  • How to calculate your ROBO multiplier
  • What ROBO means for marketers
    • 3 steps to making the most of ROBO opportunities.

Sally Hooton
Author: Sally Hooton
Editor at The GMA | www.the-gma.com

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!

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