The London School of Marketing (LSM) has published insights on the ways in which social media has contributed to the rise of brag culture in marketing.
The article by LSM – which offers accredited marketing and business qualifications in the UK capital – asks the question: in today’s frenzied world of digital marketing, how else can marketers make their brand stand out from the crowd?
The blog says: “Social media networks have opened up the possibility for individuals to construct a public image by curating their online presence.
“In marketing, brand images can be built in just the same way. So it is no surprise that marketers have also begun a similar trend.”
Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this article breaks down the best ways for marketers to ‘boast’ in today’s competitive climate, while sharing guidelines on how to brag tastefully. These include being honest, celebrating milestones and sharing positive reviews.
“There is a happy medium that can be struck, and boasting can be handled in a professional manner,” the article concludes. “Remember that making excessive statements about your brand’s value can easily hurt its reputation – especially if you are not able to live up to your own hype.”
Click here to read the full article.
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Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!
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