If you search Wikipedia, you’ll find information about hundreds of social media services, which take on many different forms, including:
When we talk about social media, it’s usually the social networking platforms that we’re referring to. But with so much choice, how do you decide which platform is right for your business?
You might be tempted to go for the platform you find easiest to use, but this might not always be the best option. You might also be tempted to try them all, but that’s nigh on impossible and will not make the best use of any resources you have available (particularly time).
When deciding what social media platform(s) to use, there are some key questions to ask:
What do you want to achieve?
Are you looking to create brand awareness, drive traffic to your website to generate leads, or provide customer services?
Where is your target audience?
Demographic information is always available for each platform – there can be some key trends by age and gender. But, more importantly, how many of your prospects and customers use the platform?
What are your competitors doing?
Which platforms are they using and do you need to be there, too? Are there opportunities they are missing that you could take advantage of?
What type of content do you have to share?
Some platforms suit all content types, but others are more specific (e.g video only). If you will be sharing time-sensitive updates frequently, Twitter might be good for you. But if you will be sharing a few updates once or twice every week, LinkedIn might be a better option.
So, to determine which social media platforms will be best for you and your business, so carefully consider the questions, the nature of each platform, and your resources.
If you can’t decide which social media platform is right for you and your business, need some help getting started or think it’s time to review your activity, get in touch with me:
Read also:
Instagram stories: prepare before you explore
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Luan Wise’ award-winning book, ‘Relax! It’s Only Social Media’ is available from Amazon, and the companion 2018 social media planner – a step-by-step guide to developing a social media plan – is available from her website: www.luanwise.co.uk Luan Wise is a chartered marketer with more than 15 years’ experience. In 2009, Wise discovered social media and hasn’t put her smartphone down since. She was recognised as one of the top five female marketers in the UK for the #LinkedInBestConnected social campaign in 2015. Subsequently, she was signed up to write and deliver content for LinkedIn’s online learning platform, Lynda.com. Her engaging tutorials have been viewed more than 140,000 times and new courses will be released in early 2018. To provide talks, training and one-to-one support for businesses, contact her on (0)1242 420597 or email sayhello@luanwise.co.uk
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