#WalkersWave & Burger King ‘OK Google’: risk-taking personalisation explored

One was a masterclass and one a bit of a mess: Burger King and Walkers, their risk-taking personalisation strategies and their campaign results, are explored here. But marketers, be warned: learn from these experts, but be cautious – assess all potential outcomes (and don’t underestimate the quick-witted public) – before rolling out risky advertising.