There is a litany of poor marketing and advertising practices remembered in a new survey from the New Statesman Media Group (New Statesman, Press Gazette, sustainable luxury lifestyle and ESG publishers).
From Fyre Festival to Kendall Jenner and Pepsi to demonstrate the dangers of collaborating with unethical influencers, to Volkswagen and their greenwashing scandal, examples of brands ignoring ethics are plentiful.
In this report, New Statesman Media Group disclosed which unethical tricks are considered the most heinous by senior marketers, business leaders and publishers, ranking the 7 choices in order of egregiousness.
Download the free report to discover which tactic was ranked as the lowest of the low
There is a good reason for this report. Over the past year, marketing platform Semrush found there was a 200% increase in searches for ‘ethical marketing strategies’ between Jan and Dec 2021 in the UK.
The BBC followed this same line, citing a global review by management consultancy firm Accenture, which found “60% [of people] have made more environmentally friendly, sustainable, or ethical purchases since the start of the pandemic.
“Nine out of 10 of that percentage were likely to continue doing so.”
Representatives from Henley Business School, Raconteur, Mindshare, Faze Digital, Bloc, Energy PR, Klaviyo and The Global Marketing Alliance all supplied comments.
Download the free report to discover which tactic was ranked as the lowest of the low
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